Using promotional products as part of your marketing strategy is a great way to gain exposure for your brand. These types of items helpes not only to promote brand awareness, but also keeps your brand in sight and in the mind of both, current customers and potential customers. Think about this, how often do you use a pen, most likely daily. On top of that, there's probably a good chance that you cary one around with you, I know I do. If yo uwere to give someone a pen with your brand on it, everytime that pen is used the person using it will think about you and your brand.
In addition, using promotional products goes one step further and helpes with brand loyalty. Most people like to receive free items, even something small can go along way with obtaining a new customer and retaining a current one. According to a study done by PPAI (Promotional Products Association International), 83% of the American's polled reported that they like to receive promotional items given to them and 62% remembered the name and details of the company that gave it to them.
