branding

Your brand identity covers a lot of avenues, not just your logo. Depending on what type of business you have, the products and/or services you offer, as well as other factors, your brand identity covers everything from the packaging your product is in, your website, stationary, your office, and more. We create a consistant look and feel across all avanues and assets for your brand so that anytime someone sees anything that has to do with your company, your brand identity is easily recognizable, which is exactly what it takes. For a company and its product brand to be successful, it must have a well thought out and consistent look and feel across the board.

While most people think of branding or rebranding as a complete package that covers a lot of visual and non visual aspects, not every client needsa full 306º overhaul. There are plenty of clients and situations where it would not only be a waste of resources but also could be detrimental to the brand to do that. Sometimes what's best is just to look at and either update or revise certain aspects of a brand's identity. We understand this and pride ourselves in only encouraging client's to only do what is in their best interest at the current time.

STEP 1: RESEARCH

The research phase of any branding/rebranding is a crucial step. This is where we are able to gather all of the information needed in order to move forward with a succressful brand identity package. Take your logo for an example. We won't just ask you the name of the company, what the product or services are and what you want it to liik like. There is so much more that goes into the logo and the rest of the brand identity. We dig down to get to know as much as we can. Here's just some of what research we do and what we try to find out.

Get to know the business
The product(s) and/or services
Goals
Market strategy
Perspectives
and More

We don't just get to know the client though. We go even further and the next thing we do research on is who the target audience is. This actually helps more than you might realize. When creating the brand and any type of marketing for the brand, it has to be geared towards grabbing the attention of the target audience. These are the people that will be the ones that buy the product or use the service. Here our goal is to find out as much as possible about what motivates them to become a customer for you and what possible problem or issue your product/service can fix for them. In addition we also try to find out what they currently think about your company, whether or not they are already a customer and if they are, what motivated them to become one.

We then move on to finding out as much about your competition as possible. From what their current market position is, who they market towards, their brand and more. This allows us to see what things they are doing right and what they might be doing wrong so that when we get to the design and creative steps of the process, we can make your brand stand out.

STEP 2: STRATEGY

Once we have completed our research andunderstand what type of style and design will best suit the brand and deliver the best possible return on investment (ROI) we then move on to the strategy process of the branding. This part consists of several factors including market positioning, tagline development, brand platform, brand themes and more. This process is very critical to the overall success of the brand. We will be meeting with you to get a real good look at your company. This is where we start to work on several items including:

Market Position
Positioning Statement
Mission Statement
Tagline Development
Brand Themes
Addressing complex or conusing Brand situations
Brand Platform
and More

Once we have gone through this we will continue to meet with updated progress and to ensure that you understand what we are doing and the reasoning behind it. Your success is our number one goal throughout this entire process.

STEP 3: CREATIVE

This step is where teh creativity and design starts to come into play. Your Brand Identity consists of multiple aspects. Alot of people think that you just need a logo, but there is much more to your brand than a logo. Your brand identity can include and number of elements. These can include:

Name
Logo
Tagline
Colors used
Any Imagery that will need to be done.
Business Cards
Stationary
Business Collateral
Website
Social Media
Style Guide
and More

During this step of the Branding process it is likely that some or all of the above will need to be developed. In the event that this is a rebranding then we would look at your current brand identity and either refresh what yo ualready have or do a complete redesign. You want your brand to stand out, especially from any competitors that you might have. This is your chance to really make a bold statement and make a difference.

STEP 4: LAUNCH

Once all designs and all elements have been approved and completed come time to launch the brand. THis is still a very important step as the manner and way the brand is introduced can have an impact in how successful the brand launch and overall brand is and will be.

First is introducing the entire brand identity to the company. Especially in a rebrand, making everyone aware of the rebrand, the new details and the reasoning for it can help with transition. You want to do an internal launch before doing an external one to ensure that your staff fully understands the rebrand. This is important to so that they know and can get behind it. Having a positive and successful internal launch can generate support and excitement.

Once the internal launch is done comes the external launch. A positive external brand launch will generate a lot of attention to the brand. There is more than one way to handle an external launch as there is not just one cookie cutter solution that will work the same for everyone. Think about the launch the same way you think about your brand. The goal is to stand out, be different and get noticed. If every brand looked and acted the same it would be difficult to stand out.

AFTER LAUNCH

After all of that has been done and either the brand or rebrand has been launched, the work is still not completed. From there you have to take that and create value for the brand. While an initial launch, done right, can definetely bring awareness to the brand and in return bring in revenue, that initial spark doesn't last forever. In most cases the objective of doing all of this is to keep building the brand long-term. This takes effort and time. We are here for our clients and not just with the initial steps and the launch. No, we are here to help market and grow your brand for the long-term.

As mentioned previously, there is not a cookie cutter solution that will just automatically work for every client, every time. Every client we work with is different. Whether you are a one person startup, a small or medium sized business or a multinational conglomerate looking to do a rebrand, we treat every client with the same respect, tenacity and want to see every client succeed.